Human Mind
Sixty-four years ago this month, six million Americans became unwitting subjects in an experiment in psychological warfare.
It was the night before Halloween, 1938. At 8 p.m. CST, the Mercury Radio on the Air began broadcasting Orson Welles' radio adaptation of H. G. Wells' War of the Worlds. As is now well known, the story was presented as if it were breaking news, with bulletins so realistic that an estimated one million people believed the world was actually under attack by Martians. Of that number, thousands succumbed to outright panic, not waiting to hear Welles' explanation at the end of the program that it had all been a Halloween prank, but fleeing into the night to escape the alien invaders.
Later, psychologist Hadley Cantril conducted a study of the effects of the broadcast and published his findings in a book, The Invasion from Mars: A Study in the Psychology of Panic. This study explored the power of broadcast media, particularly as it relates to the suggestibility of human beings under the influence of fear. Cantril was affiliated with Princeton University's Radio Research Project, which was funded in 1937 by the Rockefeller Foundation. Also affiliated with the Project was Council on Foreign Relations (CFR) member and Columbia Broadcasting System (CBS) executive Frank Stanton, whose network had broadcast the program. Stanton would later go on to head the news division of CBS, and in time would become president of the network, as well as chairman of the board of the RAND Corporation, the influential think tank which has done groundbreaking research on, among other things, mass brainwashing.
Two years later, with Rockefeller Foundation money, Cantril established the Office of Public Opinion Research (OPOR), also at Princeton. Among the studies conducted by the OPOR was an analysis of the effectiveness of "psycho-political operations" (propaganda, in plain English) of the Office of Strategic Services (OSS), the forerunner of the Central Intelligence Agency (CIA). Then, during World War II, Cantril÷and Rockefeller money÷assisted CFR member and CBS reporter Edward R. Murrow in setting up the Princeton Listening Center, the purpose of which was to study Nazi radio propaganda with the object of applying Nazi techniques to OSS propaganda. Out of this project came a new government agency, the Foreign Broadcast Intelligence Service (FBIS). The FBIS eventually became the United States Information Agency (USIA), which is the propaganda arm of the National Security Council.
Thus, by the end of the 1940s, the basic research had been done and the propaganda apparatus of the national security state had been set up--just in time for the Dawn of Television ...
Experiments conducted by researcher Herbert Krugman reveal that, when a person watches television, brain activity switches from the left to the right hemisphere. The left hemisphere is the seat of logical thought. Here, information is broken down into its component parts and critically analyzed. The right brain, however, treats incoming data uncritically, processing information in wholes, leading to emotional, rather than logical, responses. The shift from left to right brain activity also causes the release of endorphins, the body's own natural opiates--thus, it is possible to become physically addicted to watching television, a hypothesis borne out by numerous studies which have shown that very few people are able to kick the television habit.
This numbing of the brain's cognitive function is compounded by another shift which occurs in the brain when we watch television. Activity in the higher brain regions (such as the neo-cortex) is diminished, while activity in the lower brain regions (such as the limbic system) increases. The latter, commonly referred to as the reptile brain, is associated with more primitive mental functions, such as the "fight or flight" response. The reptile brain is unable to distinguish between reality and the simulated reality of television. To the reptile brain, if it looks real, it is real. Thus, though we know on a conscious level it is "only a film," on a conscious level we do not--the heart beats faster, for instance, while we watch a suspenseful scene. Similarly, we know the commercial is trying to manipulate us, but on an unconscious level the commercial nonetheless succeeds in, say, making us feel inadequate until we buy whatever thing is being advertised--and the effect is all the more powerful because it is unconscious, operating on the deepest level of human response. The reptile brain makes it possible for us to survive as biological beings, but it also leaves us vulnerable to the manipulations of television programmers.
It is not just commercials that manipulate us. On television news as well, image and sound are as carefully selected and edited to influence human thought and behavior as in any commercial. The news anchors and reporters themselves are chosen for their physical attractiveness--a factor which, as numerous psychological studies have shown, contributes to our perception of a person's trustworthiness. Under these conditions, then, the viewer easily forgets--if, indeed, the viewer ever knew in the first place--that the worldview presented on the evening news is a contrivance of the network owners--owners such as General Electric (NBC) and Westinghouse (CBS), both major defense contractors. By molding our perception of the world, they mold our opinions. This distortion of reality is determined as much by what is left out of the evening news as what is included--as a glance at Project Censored's yearly list of top 25 censored news stories will reveal. If it's not on television, it never happened. Out of sight, out of mind.
Under the guise of journalistic objectivity, news programs subtly play on our emotions--chiefly fear. Network news divisions, for instance, frequently congratulate themselves on the great service they provide humanity by bringing such spectacles as the September 11 terror attacks into our living rooms. We have heard this falsehood so often, we have come to accept it as self-evident truth. However, the motivation for live coverage of traumatic news events is not altruistic, but rather to be found in the central focus of Cantril's War of the Worlds research--the manipulation of the public through fear.
It was the night before Halloween, 1938. At 8 p.m. CST, the Mercury Radio on the Air began broadcasting Orson Welles' radio adaptation of H. G. Wells' War of the Worlds. As is now well known, the story was presented as if it were breaking news, with bulletins so realistic that an estimated one million people believed the world was actually under attack by Martians. Of that number, thousands succumbed to outright panic, not waiting to hear Welles' explanation at the end of the program that it had all been a Halloween prank, but fleeing into the night to escape the alien invaders.
Later, psychologist Hadley Cantril conducted a study of the effects of the broadcast and published his findings in a book, The Invasion from Mars: A Study in the Psychology of Panic. This study explored the power of broadcast media, particularly as it relates to the suggestibility of human beings under the influence of fear. Cantril was affiliated with Princeton University's Radio Research Project, which was funded in 1937 by the Rockefeller Foundation. Also affiliated with the Project was Council on Foreign Relations (CFR) member and Columbia Broadcasting System (CBS) executive Frank Stanton, whose network had broadcast the program. Stanton would later go on to head the news division of CBS, and in time would become president of the network, as well as chairman of the board of the RAND Corporation, the influential think tank which has done groundbreaking research on, among other things, mass brainwashing.
Two years later, with Rockefeller Foundation money, Cantril established the Office of Public Opinion Research (OPOR), also at Princeton. Among the studies conducted by the OPOR was an analysis of the effectiveness of "psycho-political operations" (propaganda, in plain English) of the Office of Strategic Services (OSS), the forerunner of the Central Intelligence Agency (CIA). Then, during World War II, Cantril÷and Rockefeller money÷assisted CFR member and CBS reporter Edward R. Murrow in setting up the Princeton Listening Center, the purpose of which was to study Nazi radio propaganda with the object of applying Nazi techniques to OSS propaganda. Out of this project came a new government agency, the Foreign Broadcast Intelligence Service (FBIS). The FBIS eventually became the United States Information Agency (USIA), which is the propaganda arm of the National Security Council.
Thus, by the end of the 1940s, the basic research had been done and the propaganda apparatus of the national security state had been set up--just in time for the Dawn of Television ...
Experiments conducted by researcher Herbert Krugman reveal that, when a person watches television, brain activity switches from the left to the right hemisphere. The left hemisphere is the seat of logical thought. Here, information is broken down into its component parts and critically analyzed. The right brain, however, treats incoming data uncritically, processing information in wholes, leading to emotional, rather than logical, responses. The shift from left to right brain activity also causes the release of endorphins, the body's own natural opiates--thus, it is possible to become physically addicted to watching television, a hypothesis borne out by numerous studies which have shown that very few people are able to kick the television habit.
This numbing of the brain's cognitive function is compounded by another shift which occurs in the brain when we watch television. Activity in the higher brain regions (such as the neo-cortex) is diminished, while activity in the lower brain regions (such as the limbic system) increases. The latter, commonly referred to as the reptile brain, is associated with more primitive mental functions, such as the "fight or flight" response. The reptile brain is unable to distinguish between reality and the simulated reality of television. To the reptile brain, if it looks real, it is real. Thus, though we know on a conscious level it is "only a film," on a conscious level we do not--the heart beats faster, for instance, while we watch a suspenseful scene. Similarly, we know the commercial is trying to manipulate us, but on an unconscious level the commercial nonetheless succeeds in, say, making us feel inadequate until we buy whatever thing is being advertised--and the effect is all the more powerful because it is unconscious, operating on the deepest level of human response. The reptile brain makes it possible for us to survive as biological beings, but it also leaves us vulnerable to the manipulations of television programmers.
It is not just commercials that manipulate us. On television news as well, image and sound are as carefully selected and edited to influence human thought and behavior as in any commercial. The news anchors and reporters themselves are chosen for their physical attractiveness--a factor which, as numerous psychological studies have shown, contributes to our perception of a person's trustworthiness. Under these conditions, then, the viewer easily forgets--if, indeed, the viewer ever knew in the first place--that the worldview presented on the evening news is a contrivance of the network owners--owners such as General Electric (NBC) and Westinghouse (CBS), both major defense contractors. By molding our perception of the world, they mold our opinions. This distortion of reality is determined as much by what is left out of the evening news as what is included--as a glance at Project Censored's yearly list of top 25 censored news stories will reveal. If it's not on television, it never happened. Out of sight, out of mind.
Under the guise of journalistic objectivity, news programs subtly play on our emotions--chiefly fear. Network news divisions, for instance, frequently congratulate themselves on the great service they provide humanity by bringing such spectacles as the September 11 terror attacks into our living rooms. We have heard this falsehood so often, we have come to accept it as self-evident truth. However, the motivation for live coverage of traumatic news events is not altruistic, but rather to be found in the central focus of Cantril's War of the Worlds research--the manipulation of the public through fear.
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